Valve removed promotional banners from game pages on Steam — updated the display of sales

Page designs have been changed once again. A different approach will be used to promote sales.

Valve recently announced a redesign of game pages in the Steam store. The developers decided to change how sales events are presented so that “users better understand what these events are and what games they can find there.”

The usual banners at the top of the page have been scrapped. According to Valve, Steam users complained that they did not understand why they were seeing a particular event or that its context was unclear to them.

Thanks to this design update, Valve explains, the relevance and context of sales will be clearly indicated, and their presentation will be personalized for each player.

• Now, if a game is participating in multiple events at the same time, the system will primarily showcase the one featuring more games recommended specifically to that user.
• For the event shown to the user, the system will now select and highlight the games that best suit them.

This update affects various types of promotions — publisher sales, regional, and themed sales from third-party organizers:

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Image source: Valve

Recent changes to Steam rules also affected the build review process — developers will now have to launch the game before submitting a build to Valve.