Mass Effect fans park truck outside EA headquarters urging to save the franchise
Translated with AI from the Russian original.
Protest actions continue not only on the Internet.
Electronic Arts shut down the BioWare studio this year and cancelled the development of a new Mass Effect. Fans of the franchise disagree with this decision and are now trying to force the company's management to reconsider. While some are leaving comments on social networks, others are taking to the streets.
Recently, another protest action became known. This time, instead of stationary advertising billboards, an entire truck was used. It featured a poster calling to save the Mass Effect franchise and a link to the activists’ movement website.
The organizers of the campaign stated:
WE ARE ON THE STREETS AGAIN. Together with Kala Elizabeth, we present our first mobile billboard, which is already outside the Electronic Arts and EA Sports headquarters.
Some fans of the franchise have also returned to the Mass Effect Legendary Edition collection and the original games. There is a belief that by showing high enough activity, Electronic Arts might notice the change in online metrics and reconsider their decision regarding the cancellation of the new installment’s development.
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