Take-Two boss explained why GTA VI is a great deal amid rising gas and grocery prices.
Translated with AI from the Russian original.
The release of Grand Theft Auto VI is approaching, but not everyone has managed to purchase the new installment in the franchise yet. Rockstar Games offers two digital edition options — a standard one for $80, as well as an Ultimate Edition with various in-game bonuses for $100.
Take-Two boss Strauss Zelnick is currently actively giving interviews, and during a conversation with CNBC, he expressed the opinion that the entertainment industry is not immune to economic problems. Consumers are currently under pressure — inflation is rising, and grocery and gas prices are going up.
Against this backdrop, Zelnick believes, video games in general and GTA VI in particular represent a very good value — they offer consumers many hours of entertainment:
Even a short game will give you 10 hours of entertainment. You can play GTA V for hundreds of hours and not get bored. We’ll see how people receive Grand Theft Auto VI, but my view remains the same — you’ll be able to enjoy it for a very long time. Therefore, if consumers look at the value of entertainment in terms of quality and quantity of time, such games are a great purchase. But I am confident that if you give people what they want, they will support you — despite all the hardships.
The release of Grand Theft Auto VI is scheduled for November 19, 2026, on PlayStation 5 and Xbox Series X|S consoles. Judging by incoming data, Strauss Zelnick was not mistaken — GTA VI has already become the most pre-ordered game in history.
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