“The first hit is free”—Blizzard marketers recalled a remarkably effective method of attracting users to any product by officially announcing World of WarCraft Starter Edition.
Anyone can now download the base client of the world’s most popular massively multiplayer online game and play it completely free of charge until their character reaches level 20 of progression. The calculation is simple—if a player has leveled up that far, they are most likely “hooked” and will want more.
World of WarCraft Starter Edition includes content from the first major expansion for World of Warcraft—The Burning Crusade.