Call of Duty creator: the series needs “revitalization”
Translated with AI from the Russian original.
One of the executives previously responsible for the development of Call of Duty believes that the popular shooter series needs “revitalization” and a rework.
From 2006 to 2012, Robert Bowling served as the creative strategist for the entire series while working at Infinity Ward. Now he has become the head of Midnight Society, founded by streamer Guy “DrDisrespect” Beahm.
Bowling writes on Twitter:
“We need more than iteration, we need revitalization.”
He believes that the series should focus on “gameplay, not blockbuster content.” Perhaps this refers to popular digital content and season passes.
“We used to treat our players like a community and not consumers. We brought them in to map test, not market test.”
His words seem reasonable, but this is an obvious marketing move by Midnight Society, which promises a “new era” in competitive online shooters.
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