
EA will not focus on adding NFTs to its games right now
Translated with AI from the Russian original.
EA is not planning to release games using NFT technology yet. However, the company may reconsider this matter in the future.
EA CEO Andrew Wilson shared this during an investor conference. A year ago, the company considered NFTs to be the future of the industry.
“I believe that collectibles will continue to be an important part of our industry, the games, and experiences that we offer to players. Whether that will mean using NFTs and blockchain is still unclear. We want to provide the best possible experience for players, so over time we will reconsider this issue. Right now, we don’t particularly want to dwell on it.”
Perhaps they will return to this topic in time.
For now, EA fans can rest easy, as the company will not try to capitalize on the NFT trading market. The decision to walk back previous assurances that NFTs are the future of the industry may be related to a desire to protect their image. Recently, many companies have suffered for their willingness to use new technologies, including Team17, GSC Game World*, Ubisoft, and Sega.
* Деятельность организации «GSC Game World («ГСК Игровой мир»),» признана нежелательной на территории РФ
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