Ubisoft came up with a rather unusual promotional stunt for Assassin's Creed Mirage, hiring an actor dressed as an assassin and tracking down a bird of prey, shoving a disc copy of the new Assassin's Creed game into its beak.
According to Ubisoft, this is a “trial” of a new type of airmail, in which “well-known birds of prey featured in every game of the series” deliver a copy of the game to the home of a gamer who is literally ready to “take flight” with anticipation.
“Birds of prey have become synonymous with Assassin's Creed — from their distinctive, piercing cries to the way they gracefully soar over the dusty landscapes so familiar to our players,” says Mark Slaughter, Marketing Director at Ubisoft UK.
(news cover image source: Ubisoft)