The recent increase surprised players: the PS5 and PS5 Pro became $50 more expensive in the US, and the cost of the most expensive model reached $750. In some regions, the console has become one of the most expensive on the market, surpassing competitors among top gaming devices.
According to the latest data, this may only be the beginning. New reports indicate that Sony is preparing another price increase, and buyers should be prepared to spend even more on the PS5 or its more powerful version.
Matt Piscatella, Executive Director at Circana, drew attention to possible further increases, writing on BlueSky: "It was only a matter of time. We will likely see such price jumps more than once." The expert warns that Sony's actions are only the beginning, and new, inevitable cost changes are possible in the future.
Interestingly, all this is happening against the backdrop of record financial performance. In the first quarter, Sony earned $6.5 billion, and the PlayStation segment brought in $1 billion in operating profit — the best result since the pandemic. The price increase is designed to increase revenue per unit and stabilize revenue in the global market, which is full of duties and instability.