According to an Alinea Analytics report, Call of Duty: Black Ops 7 will likely outperform Battlefield 6 in sales due to established consumer habits. Analyst Rhys Elliott noted that the "autopilot" purchasing phenomenon ensures the success of Call of Duty, as fans buy a new installment of the series every year, even if they are dissatisfied with the game's quality. This, he believes, makes Black Ops 7's victory over Battlefield 6 almost inevitable.
Elliott emphasized that for many players, buying Call of Duty is an annual ritual. Tens of millions of gamers, including many casual players, purchase the new installment of the series without hesitation.
Call of Duty remains dominant, no matter what. Its core audience loves the game and buys it every year.
The situation for Battlefield 6 is also complicated by the fact that Black Ops 7 will be available on Xbox Game Pass from day one, which, as the launch of Black Ops 6 showed, attracts many new subscribers.
Although Battlefield 6 may perform better than any other game in the series, analysts believe this is not enough to surpass Call of Duty.