IO Interactive, known for the Hitman franchise, recently showed gameplay of 007 First Light — a game about a young James Bond. Now it has become known how the creators received approval to develop the project.
As it turned out, a very effective presentation was organized for the franchise owners using assets from Hitman and the image of the actor from the film.
Head Hakan Abrak said that the developers modeled Daniel Craig's head and "put" it on the body of Agent 47 from Hitman; in addition, to demonstrate their ideas, they also used the "Sapienza" level — it was considered an ideal example for showing gameplay in the style of "social stealth":
"[the rights holders] saw in us what we wanted to convey — we strive to create a complete gameplay experience, where there is not only shooting and cutscenes [...] but also the opportunity to show another part of Bond, when he is in social spaces, where he uses not only his fists, but also his charm, bluff and finds different ways to overcome obstacles or get what he wants"