Some developers are leveraging the popularity of Team Cherry's game, which sometimes elicits negative reactions.
Hollow Knight Silksong has garnered a lot of attention from players, so some of Team Cherry's industry colleagues have started using references to the project to increase their own visibility. The creator of Constance recently had to justify himself..
It's a "2D adventure action game with hand-drawn graphics," and visually, it strongly reminded some of the recent Silksong. Team Cherry's project was also actively mentioned in advertising, for example, using phrases like "your next game after Silksong" and "purple Silksong."
The developer responded on social media, adding a Constance x Silksong x Hollow Knight crossover art to the post:
«Addressed to those who complain that I use Silksong too often to promote our game:
sorry, but that's how the platform's algorithm works... you need to mention trends to get noticed, and many people are happy to discover similar games like [Constance].»
