In an interview, Xbox President Sarah Bond answered a question about how sustainable the subscription business model is. She stated that Game Pass, which offers hundreds of games for a fixed fee, not only pays for itself, but has also reached a new milestone.
According to her, the service's revenue reached a record $5 billion. Bond added that Game Pass is also beneficial for developers — payments to studios are growing, which makes the model sustainable for the entire industry.
The statement strengthens Microsoft's position, which sees subscription as the basis of its gaming strategy. To the remark that the price of Game Pass may be "too low" relative to the opportunities offered, Bond replied that the model works, and the number of participating studios increases every year.
Speaking about the future of the brand, the head of Xbox stated that the company will continue to focus on convenience and flexibility. Microsoft plans to continue investing in the cloud and technologies that will simplify the gaming process, spreading innovations throughout the Windows ecosystem. She also highlighted the collaboration with AMD and the development of next-generation consoles.
