The action-adventure Ghost of Yotei from Sony Interactive Entertainment and Sucker Punch Productions is vying for the title of one of the best-selling games of 2025 in Japan, according to a new study.
According to STV News, since its release on October 2, 2025, the game has literally taken over the Japanese market: sales have gone into record hours, and electronics stores in Sapporo are recording a continuous stream of customers. The Yodobashi Camera branch in Sapporo confirmed that the project is fighting for leadership among the year's releases.
The action unfolds against the backdrop of Mount Yotei and the Jozankei and Niseko regions. Players control a female warrior who has lost her family and embark on a path of revenge and redemption. The historical accuracy of the world, stunning views, and dynamic battles have captivated gamers across the country.
Strong sales and growing international interest make Ghost of Yotei not only a commercial hit but also a cultural phenomenon, uniting digital art and regional heritage.
The game is already stimulating tourism and crafts in Hokkaido: limited-edition souvenirs are being produced in Niseko—magnets and badges made from local wood. Local artisans and authorities hope that the attention of the global audience will showcase the natural beauty of Yotei and its surroundings outside the winter season. A tourist campaign is planned in seven municipalities at the foot of the mountain.
