Keith Le Goy, chairman of Sony Pictures Television, called anime and video games key sources of new influential entertainment brands. At the Mipcom exhibition in Cannes, he noted that after two decades of dominance by the Marvel and DC universes, these areas will lead to the next wave of pop culture hits.
Le Goy emphasized that Sony is particularly well prepared for this trend: the company has the PlayStation platform and the Crunchyroll streaming service, acquired from AT&T in 2021 and merged with Funimation.
Sony Music has also been actively investing in the purchase of music catalogs for many years, strengthening the company's position in the brand market.
As an example of the power of anime, Le Goy cited Demon Slayer, which became Crunchyroll's biggest success and a global film phenomenon.
He also drew attention to the changing streaming market: the industry is moving away from the strategy of "cannibalizing" content in favor of wide distribution and platform cooperation. As an example, he cited the success of "Breaking Bad", where early seasons on Netflix helped gather a huge audience for subsequent episodes on AMC. In his opinion, today content aggregation is important, not competition between services.
