In some models, such as ASUS TUF, Sapphire Pulse, and GIGABYTE OC, the price has fallen to 31% below the suggested retail price, making the GPU more accessible.
The ASUS TUF Gaming RX 9070 XT OC Edition 16 GB appeared in March, but mass availability came in mid-April. The starting price was €935, then by the end of May, it decreased to €790, slightly jumping above €800 by mid-September. At the end of the month, the price was reduced to €739.90 — almost 21%.
The Sapphire Pulse RX 9070 XT 16 GB Dual started at €820, remained at that level until mid-August, then appeared in greater numbers, and in early September, the price fell to €649.90.
The GIGABYTE RX 9070 XT Gaming OC 16 GB follows the trend: a starting price of €1052, falling to €857 in April, to €752 by mid-June, which is a decrease of approximately 31%. The latest reduction in the summer and late August fixed the price at €716.
Reduced prices and improved availability show that AMD is actively competing with NVIDIA for the market.