AMD is gradually reducing the cost of the Radeon RX 9070 XT video card while increasing supply for broad availability.
In some models, such as ASUS TUF, Sapphire Pulse, and GIGABYTE OC, the price has fallen to 31% below the suggested retail price, making the GPU more accessible.
The ASUS TUF Gaming RX 9070 XT OC Edition 16 GB appeared in March, but mass availability came in mid-April. The starting price was €935, then by the end of May, it decreased to €790, slightly jumping above €800 by mid-September. At the end of the month, the price was reduced to €739.90 — almost 21%.
The Sapphire Pulse RX 9070 XT 16 GB Dual started at €820, remained at that level until mid-August, then appeared in greater numbers, and in early September, the price fell to €649.90.
The GIGABYTE RX 9070 XT Gaming OC 16 GB follows the trend: a starting price of €1052, falling to €857 in April, to €752 by mid-June, which is a decrease of approximately 31%. The latest reduction in the summer and late August fixed the price at €716.
Reduced prices and improved availability show that AMD is actively competing with NVIDIA for the market.