It was previously revealed that Embark Studios used AI in the game's voice acting.
A scandal erupted around the extraction shooter ARC Raiders when the public learned that Embark Studios used generative AI to create the voices of some characters. Nexon CEO Junghun Lee went on air to defend the game and developers, stating that AI is the new reality of the industry.
First of all, it's important to understand that every game company is now using AI. But if everyone is working with similar technologies, the real question is how do you survive? I believe you need to choose a strategy that increases competitiveness.
According to Mr. Lee, AI helps the studio reduce costs and speeds up the production of new content.