Sega, during a Q&A session for shareholders after the release of its earnings report for the second quarter of the fiscal year (ending in September 2025), admitted that its game sales were below forecasts.
In response to comments about declining sales and revenue fluctuations caused by new releases, Sega representatives listed possible reasons: competition from games of similar genres, inflated initial prices, and, most importantly, the gamers themselves, who are in no hurry to spend money on new products, preferring to wait for remasters with new content.
Although we have not been able to pinpoint the exact cause [of low sales], we believe the problem also lies in our marketing, which has failed to adequately convey the appeal of the games to users.
The company promised to conduct a detailed investigation and definitely get to the bottom of the reason for the unsatisfactory sales.