Indian market is open to Russian developers, says Nilee Games founder Anand Jha

Indian market is open to Russian developers, says Nilee Games founder Anand Jha

Новости 0 Источник: Сколково
02 Dec 04:53

The main condition is only adaptation to the cultural specifics of the region.

Nilee Games and Future Technologies founder Anand Jha said that the Indian gaming market is open to developers from Russia, but for a successful release, developers must fully localize their projects. This is not only about translation, but also about cultural adaptation to the specifics of the region.

Russian developers can publish their projects in India for mobile devices, PCs, and consoles. Localization plays an important role here. Our market is open to Russian developers.
Anand Jha, founder of Nilee Games and Future Technologies.

Jha also noted that players from India really like puzzles with national flavor for mobile devices.

In India, mobile games are the most popular among the population. Many Indians even have two phones. Games with national flavor are in demand. We are a country with a rich culture, we have many legends. Developers use them for game plots.
Anand Jha, founder of Nilee Games and Future Technologies.