The promotion is running in Canada, Germany, France, and the Netherlands. It is not yet visible on PlayStation's main social networks or on the PS Blog.
The mechanics are simple: participants complete surveys and promo activities, receive tickets, and participate in the Ghost of Yotei DualSense or PS Plus Premium subscription giveaway. Each attempt grants a free avatar — and these are what raised questions.
Players believe that the images are generated by AI. The avatars do have a peculiar appearance, although there are no obvious signs like extra fingers. Most alarming are the pseudo-Japanese inscriptions in the cyberpunk scenes — the symbols do not resemble real ones.
Unlike recent cases with Call of Duty and Fortnite, this is only about a promotional campaign. But fans are surprised: Sony owns terabytes of art materials from its series — why not use them instead of AI?