Former Rockstar Games animator Mike York believes that the company will not set a price of $100 for Grand Theft Auto VI, despite numerous rumors.
Take-Two Interactive CEO Strauss Zelnick evasively commented on the price topic, but emphasized that players will receive more value than they pay in any case.
As 2026 approaches, other experts are joining the discussion. Former Rockstar Games employee Mike York, in an interview with Esports Insider, expressed confidence that his former employer would not be "greedy".
I don't think GTA 6 will be $100. More likely, it will be $70—standard for most major releases. Rockstar doesn't need an inflated price: they will sell a huge number of copies anyway, they don't need to be greedy and set it at $100.