The company promises a rich program: digital content dedicated to Sonic's evolution over the decades, meetings with fans, partnerships with brands and the release of limited-edition merchandise, as well as concerts.
Sega stated that they are "incredibly proud of 35 years of Sonic," emphasizing that this would not have happened without the support of fans. This will be especially appreciated by those who witnessed the events of 2006 and survived several frightening moments. That year saw the release of the raw and problematic Sonic the Hedgehog for Xbox 360 and PS3, which received low scores and severely damaged the series' reputation for a long time.
They also promised to look into the future of the franchise, but the next Sonic project has not yet been announced.