At the same time, tastes diverged radically.
The VK Play platform has revealed how players spent the January 2026 holidays and which projects attracted the most attention.
Women played more intensively than men — an average of 146 minutes per day compared to 140. At the same time, tastes diverged radically.
The female audience spent time in MMOs and competitive games: "Para Pa: Gorod tantsev", LOST ARK, "Allody Onlayn", Revelation, and Armored Warface.
Men, on the other hand, preferred more atmospheric and slow-paced projects: "Zimnyaya Khizhina", the space simulator SPACERIFT: Arcanum System, and the post-apocalyptic shooter Hail to the Rainbow.
The most active players were people aged 35 to 44 — accounting for 50.8% of all gaming time on the platform. This is followed by the 25–34 age group (22.7%), while young people aged 18–24 contributed only 6.6%.
The most popular genres were: action (63.2%), MMO (34.1%), and simulators (1.1%).
![[Video] IGN Gave It a 6. We Recommend It - Review of Mouse: P.I. for Hire [Private Detective MAUS]](https://media.ixbt.site/312x192/smart/ixbt-data/1175498/a-first-look-at-mouse-p-i-for-hirerubber-hose-and-rubber-bullets-2025-06-10-394764.jpg)
