Women Played More Actively Than Men: VK Play Summarizes User Gaming Activity During the January Holidays
At the same time, tastes diverged radically.
The VK Play platform revealed how players spent the January 2026 holidays and which projects attracted the most attention.
Women played more intensely than men — an average of 146 minutes per day versus 140. At the same time, tastes diverged radically.
The female audience spent time in MMOs and competitive games: «Пара Па: Город танцев», LOST ARK, «Аллоды Онлайн», Revelation, and Armored Warface.
Men preferred more atmospheric and unhurried projects: «Зимняя Хижина», the SPACERIFT: Arcanum System space simulator, and the post-apocalyptic shooter Hail to the Rainbow.
The most active players were people aged 35 to 44 years — 50.8% of the total playing time on the platform. This is followed by 25–34 years (22.7%), while young people aged 18–24 years accounted for only 6.6%.
The most popular genres were: action (63.2%), MMO (34.1%) and simulators (1.1%).
