NVIDIA GeForce RTX 50 series video cards have effectively lost their chance to be sold at MSRP. This was reported by the well-known German overclocker and tech blogger Der8auer, citing the cancellation of NVIDIA's key partner support program.
According to Der8auer, NVIDIA curtailed the OPP (Open Price Program) a few days ago, which allowed the company's partners to produce video cards at MSRP. Additional pressure on prices is exerted by the increasing cost of memory. As a result, according to the blogger, gamers can expect "massive price increases" across the entire RTX 50 lineup.
Rumors about supply issues with the GeForce RTX 5070 Ti are also partially confirmed. Although the card has not been formally discontinued, NVIDIA, according to Der8auer, is focusing on the production of the more profitable GeForce RTX 5080. Both models are equipped with 16 GB of GDDR7 memory, but the RTX 5080 offers higher performance, allowing the company to focus on the premium segment and increase profits.