The company also assured that there will be no delays for the new GTA.
In an interview with GamesIndustry.biz, Strauss Zelnick of Take-Two emphasized that generative artificial intelligence is not used in the development of GTA VI. According to him, Rockstar Games traditionally relies on manual work and an auteur approach.
Rockstar's worlds are created by hand — building by building, street by street, district by district. That is exactly what sets their games apart. They are not created procedurally and should not be created that way.
In addition, Take-Two also revealed its marketing plans for GTA 6. In its latest quarterly financial report, the company confirmed that active promotion of the game will begin in the summer. This means that new trailers, gameplay demonstrations, and official details will appear closer to release — in the spirit of Rockstar's usual strategy, which prefers not to stretch an advertising campaign over years.
