With the finale of A Knight of the Seven Kingdoms approaching, HBO is intensifying Westeros' presence in the media landscape.
HBO has announced the release date for the first trailer of House of the Dragon Season 3. The trailer will be presented on February 19th at 7:00 PM Moscow time. The premiere will take place a few days before the finale of the first season of A Knight of the Seven Kingdoms, which concludes on February 22nd.
Amidst high ratings and discussions surrounding A Knight of the Seven Kingdoms, HBO is effectively leveraging the peak interest in the world of Westeros to launch a large-scale campaign for the franchise's next flagship project. Thus, audience attention to the spin-off organically transitions into anticipation for the new season of House of the Dragon.
On the eve of the official announcement, grim quotes about inevitable doom and the absence of mercy began to appear on the series' social media accounts. Simultaneously, HBO placed promotional banners in New York and Paris, confirming the launch of a global promotion.
Showrunner Ryan Condal previously emphasized that the third season will be the most ambitious in terms of production scale. According to him, the story is reaching a culminating stage, and the war between the Targaryen factions will "ignite very quickly." Viewers are promised larger battles and a noticeable increase in dramatic stakes after the comparatively restrained second season.
The series is based on George R. R. Martin's book "Fire & Blood" and takes place 200 years before the events of Game of Thrones. The third season will be released in June 2026, and the fourth has already been announced as the final one.
