Well-known insider KeplerL2, who specializes in AMD leaks, believes that the $699 price tag for PlayStation 6 is still realistic. The question is whether Sony will even want to subsidize the new console.
According to KeplerL2's estimate, the cost of all PS6 components is approximately $760.
My current estimate for the cost of components for PS6 is around $760, so I would say that $699 is still possible with a reasonable subsidy. The problem is whether Sony will even try, now that Xbox is no longer a direct competitor.