According to an analytical report by Bank of America, prepared by Omar Dessouky after the iicon Video Game Conference, the optimal price for GTA VI could be $80. Such a move, according to the bank, not only serves the interests of publisher Take-Two Interactive but can also influence the entire market.
Analysts note that if such a major release comes out at a lower price, it will be significantly more difficult for other companies to justify increasing the cost of their projects. In this context, GTA VI could set a new pricing standard for the entire industry.
The note emphasizes that the gaming industry is currently facing serious difficulties: budgets are growing, and development models are becoming increasingly unsustainable. It is assumed that price increases will partially help compensate for these problems, although the burden will actually fall on players.
Take-Two CEO Strauss Zelnick previously indirectly touched upon the topic of prices, noting that the company's task is "to charge significantly less than the value of the product" so that users feel the purchase is fair. Nevertheless, the publisher has not yet disclosed the official price of the game.