The economic situation and memory shortages are forcing Nintendo to make a difficult choice – whether to increase the price of the Switch 2 console. As Bloomberg reports in its Tech In Depth newsletter, the issue of pricing is becoming increasingly acute amid pressure from investors.
Unlike Sony, which has already raised prices for almost its entire PlayStation lineup (including PS5, PS5 Slim, PS5 Pro, and PlayStation Portal), Nintendo is currently keeping the Switch 2 price at $450. However, this strategy is causing dissatisfaction in the market: the company's shares have been falling for five consecutive months – the longest decline since 2016.
At the same time, Nintendo's business shows strong results. The Switch 2 console continues to sell successfully, the game Pokémon Pokopia sold 2.2 million copies in just four days, and the film "Super Mario: Galactic Movie Cartoon" became the highest-grossing release of 2026, approaching the $900 million mark.
Nevertheless, according to Bloomberg, investors are "seriously concerned" that the current console price does not provide sufficient profit. Nintendo President Shuntaro Furukawa is expected to comment on the situation in the company's upcoming quarterly report.