After several months of decline, Nintendo's shares have started to rise again. According to Bloomberg, citing market data, the Japanese platform holder's shares jumped by 6.8% on Tuesday, and the company recorded its third consecutive successful trading session. The reason cited is the so-called "AI fatigue" among investors, who are gradually returning from inflated AI companies to more stable and proven gaming giants.
For Nintendo, this is a particularly important signal after a difficult period. Previously, the company faced significant market pressure: investors were wary of the price increase for the Nintendo Switch 2 and a cautious sales forecast for the console for the 2027 fiscal year. Shortly before this, Nintendo experienced its worst stock decline streak in a decade – shares fell for five consecutive months.
Amid the shift in investor sentiment, shares of other Japanese publishers also rose. Bandai Namco and Konami shares gained about 9%.
At the same time, interest in artificial intelligence within the gaming industry has not disappeared. According to a recent report by The Game Business, AI tools continue to attract money into the industry, but now companies view them more as a way to accelerate development and reduce costs.