In recent months, PlayStation has announced its shows just a few days before the broadcast. This time, the situation has changed – State of Play was announced in advance and screenings in selected cinemas were confirmed.
Sony didn't stop there. For the first time in several years, the company has once again started inviting the press to State of Play. According to sources, PlayStation wants journalists to cover the presentation in detail and increase attention to the announcements.
Sony used a similar strategy several years ago when promoting major releases, including God of War in a Norse setting.
Players are already awaiting big premieres and loud showcases. According to sources, one of the central projects of State of Play will be a new game from Santa Monica Studio.