The project was released yesterday and, with almost no marketing, managed to attract a lot of attention from players. The main success factor was the price – about 232 rubles with a 20% discount.
Despite a modest budget and minimal advertising campaign, the game quickly climbed to the top of Steam sales.
Meccha Chameleon is an online "hide-and-seek" game where players try to camouflage themselves into the environment to avoid being found by other participants. At its peak, more than 20 thousand people simultaneously entered the game.