According to him, the corporation has been subsidizing Xbox for 25 years, while third-party platforms derive much greater benefit from the company's games. As an example, Nadella cited YouTube, where content monetization for Xbox projects brings creators more revenue than Microsoft itself receives.
Despite recognizing the problem, the head of the company was quick to reassure players, stating that Microsoft would not implement aggressive or "unnatural" monetization methods in its projects.
Do you believe that XBOX can become one of the industry leaders again?
Nadella emphasized that the corporation intends to continue releasing high-quality consoles and video games, but now this process must become fully "economically sustainable."
The CEO's revelations perfectly complement the recent statements by the new head of Xbox, Asha Sharma, who previously announced a large-scale financial "reboot" of the entire gaming division.
Read more on the topic:
- Xbox honestly spoke about the crisis and strategy failure, but the division cannot survive without games
- Asha Sharma Looked at Financial Reports: Xbox Prepares for Major Staff Cuts and Business Review - Media
- "My Mandate": Asha Sharma on Her Plans to Make Xbox the Largest Gaming Company on the Planet by 2030