Sony acknowledged that rising component prices and a shortage of certain types of memory are affecting the PlayStation business. The company has already increased the price of the PS5 and does not rule out reducing the number of promotions and special offers.
The problem affects the entire electronics market. Component costs continue to rise, and high demand for memory, used among other things for AI development, forces manufacturers to look for ways to maintain profitability.
In a new business document, Sony noted that the gaming hardware segment will be affected by rising prices and a shortage of semiconductor memory. The company plans to maintain profitability by flexibly adjusting sales plans and promotions.
In the hardware area, Sony expects the impact of rising prices and a shortage of semiconductor memory, but plans to manage the impact on profitability through flexible adjustments, among other things, of device sales plans and promotions.
In fact, this means that Sony is capable of reducing the number of discounts and selling fewer consoles. This could be particularly noticeable during Black Friday and the New Year holidays, when buyers usually expect good deals.