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Zenless Zone Zero Earned Over $600 Million on Smartphones - Analysts Summarize Two Years of the Game

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The mobile version of Zenless Zone Zero generated $603.9 million in its first two years after release. This estimate was provided by the analytical company AppMagic, which calculated gross user spending in the App Store and Google Play. The actual figures for the project across all platforms should be significantly higher: the statistics do not include purchases made through the official HoYoverse online store, PC and console versions, or third-party Android app stores in China.

Despite exceeding the $600 million mark, the game's monetization pace significantly slowed down in its second year. Mobile users spent $198.9 million – 51% less than in the first 12 months after release. However, in 2026, the project continues to consistently generate over $10 million monthly.

Japan became the largest mobile market for Zenless Zone Zero, accounting for 42% of the total amount. China contributed 27%, and the USA took third place with a 10% share. This distinguishes ZZZ from previous HoYoverse games, including Genshin Impact and Honkai: Star Rail, which earn the most in the Chinese market.

However, in terms of revenue, ZZZ is noticeably inferior to its "older siblings." Honkai: Star Rail generated about $2 billion on smartphones over a similar period, while Genshin Impact earned $3.6 billion. ZZZ's result is about 17% of Genshin Impact's figure and more than three times less than Honkai: Star Rail.

Zenless Zone Zero only managed to surpass Honkai Impact 3rd, which earned $322.7 million in its first two years. However, that game was released back in 2016 – four years before Genshin Impact brought miHoYo global fame and expanded the company's audience.

Meanwhile, HoYoverse is preparing three more officially announced projects: the space life simulator Petit Planet, the collectible RPG Honkai: Nexus Anima, and the open-world action game Varsapura. Additionally, according to leaks, the company is working on a number of other games – from a realistic MMO to a shooter being developed by its French division.

Such a rich lineup once again raises a popular question in the community: is HoYoverse starting to compete with itself, distributing its audience among an increasing number of games? It is possible that the Chinese giant is content with a strategy where several projects bring in smaller sums but cover different genres and player groups.