Players' protest against PlayStation affects marketing of major games - rumor

According to insider Moore's Law Is Dead, player protests against Sony's abandonment of physical editions from January 2028 are filling PlayStation's paid advertising posts with comments, causing fury among third-party publishers.

For several weeks, PlayStation's social media pages have been filled with comments criticizing Sony's decision to abandon new disc-based games after January 2028. A new rumor claims that the consequences of the protest have begun to be felt by both Sony itself and third-party publishers.

According to Moore's Law Is Dead, companies pay Sony thousands of dollars to place promotional materials on official PlayStation accounts on specific dates. However, almost every such post is now quickly filled with comments about the company's controversial decision instead of discussions about new games and trailers.

According to the source, representatives of some studios are allegedly "furious" about the situation. Publishers spend large sums on marketing, and their campaigns are overshadowed by player protests against Sony's policy regarding physical editions.

It is also claimed that if PlayStation cannot quickly de-escalate the tension, the problem could affect major partners. For example, a large-scale advertising campaign for GTA 6 could be overshadowed by criticism of Sony.