GTA VI Ad Unveiled Without Mentioning GTA, and a $400 Collector's Set Without the Game Itself
The game will need to be purchased separately.
The release of Grand Theft Auto VI is approaching, and the marketing campaign is gradually ramping up. Rockstar Games' new title has a real advertisement in Miami, but there are a couple of nuances.
Firstly, it cannot be seen from the ground, as it is located on a building's rooftop. Secondly, the GTA VI advertisement does not mention the "Grand Theft Auto" franchise itself — instead, it uses the phrase "Welcome to Vice City".
Similar advertising is planned for Miami beaches (also without direct mention of GTA) — "Vice City" or "VI" logos may adorn umbrellas and other objects.
Rockstar Games recently unveiled a premium set called "The Goodtime State – Vice City Collection". It will cost $400 — the set does not include the game, but will feature various collectible items.
Buyers of the set will receive a 15-centimeter Macca the Alligator figurine with a secret compartment, black matte GTAVI Oakley Frogskins sunglasses with Prizm Sapphire lenses, as well as:
- New Era 9FORTY A-Frame snapback cap with "Vice City, Leonida" embellishments
- Macca the Alligator magnetic mirror
- Vice City bar spoon
- Vice City blade-shaped keychain
- Leonida-Kiss shoulder bag
- Puffy Manatee shot glass
- Leonida-Kiss enamel pin set in a unique metal box
- Premium stickers in a pouch
- Souvenir double-sided poster showcasing the entire state of Leonida
Grand Theft Auto VI is scheduled for release on November 19, 2026, currently only on PlayStation 5 and Xbox Series X|S consoles. There is no information yet regarding a PC version.
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