Microsoft has started sending emails to owners of unused Xbox Series X|S consoles, recommending them to trade in their devices. The company offers users to take advantage of trade-in programs and shares instructions on how to process them.
Microsoft's emails specifically mention the American retail chain Best Buy, which offers a gaming equipment trade-in program. According to user reports, the mailing is primarily aimed at those who have not used their console for a long time or own multiple devices.
The initiative is linked to the difficult situation in the gaming console market. Manufacturers are facing limited component supplies, rising equipment costs, and economic instability. Transferring unused consoles to new owners can help expand the audience of active players and increase revenue from game sales and digital services.