Peter Parker strikes gold for Sony: after the premiere of “Spider-Man: Brand New Day”, sales of superhero games doubled

The film starring Tom Holland grossed over $2.5 billion worldwide, but Spider-Man’s financial success did not end there.

The premiere of the film “Spider-Man: Brand New Day” boosted sales of games about the friendly neighborhood superhero — their figures roughly doubled. Sony announced this during its quarterly earnings presentation on November 5. Judging by the context, it refers to the Marvel’s Spider-Man series from Insomniac Games, although the company did not name specific games.

Back in February 2024, Marvel’s Spider-Man sales exceeded 50 million copies. But this does not mean that as many copies were sold after the film’s release. Sony spoke about the games being bought twice as often, not about doubling the total copies sold. At the same time, the company did not disclose which period it compared sales with or how many additional copies were sold.

“Spider-Man: Brand New Day” set a box office record in North America and took third place worldwide, grossing over $2.5 billion in total. For July–September, operating profit of the entire Sony Pictures division soared from $93 million to $581 million compared to the same period last year. How much profit the film itself brought in, the company did not disclose.