The release of Grand Theft Auto VI is approaching, but not everyone has managed to purchase the new installment in the franchise yet. Rockstar Games offers two digital edition options — a standard one for $80, as well as an Ultimate Edition with various in-game bonuses for $100.
Take-Two boss Strauss Zelnick is currently actively giving interviews, and during a conversation with CNBC, he expressed the opinion that the entertainment industry is not immune to economic problems. Consumers are currently under pressure — inflation is rising, and grocery and gas prices are going up.
Against this backdrop, Zelnick believes, video games in general and GTA VI in particular represent a very good value — they offer consumers many hours of entertainment:
Even a short game will give you 10 hours of entertainment. You can play GTA V for hundreds of hours and not get bored. We’ll see how people receive Grand Theft Auto VI, but my view remains the same — you’ll be able to enjoy it for a very long time. Therefore, if consumers look at the value of entertainment in terms of quality and quantity of time, such games are a great purchase. But I am confident that if you give people what they want, they will support you — despite all the hardships.
The release of Grand Theft Auto VI is scheduled for November 19, 2026, on PlayStation 5 and Xbox Series X|S consoles. Judging by incoming data, Strauss Zelnick was not mistaken — GTA VI has already become the most pre-ordered game in history.