While Sony and Xbox lay off thousands of employees, Nintendo explained its strategy

Mass layoffs at game studios have recently become a sad reality of the industry. Major publishers, including Xbox, Sony, and Ubisoft, are cutting costs and parting with employees by the thousands. Against this backdrop, Nintendo seems to exist in a different reality. The creators of popular consoles have avoided mass layoffs for years, and as it turns out, it is not just down to the management’s benevolence, but also a well-thought-out business strategy.

Eiji Aonuma, a 38-year Nintendo veteran who was involved in the remake of The Legend of Zelda: Ocarina of Time, spoke about the company’s internal philosophy.

In an interview, the developer admitted that the key to Nintendo’s ongoing success is retaining proven and reliable employees. The Japanese company strives to keep specialists with extensive experience, thereby creating a solid foundation for every new project.

However, relying exclusively on veterans could eventually lead to stagnation and the repetition of the same ideas. That is why Nintendo regularly hires young and passionate developers, keeping its doors open to new talent. The combination of experience and a fresh perspective allows the company’s games to stand out from competitors and surprise audiences.

Senior employees pass down accumulated knowledge and ensure the quality of proven gameplay mechanics, while younger specialists bring in original ideas and offer a different perspective on interactive entertainment.