Get your wallets ready: Valve announces Black Friday dates on Steam

Valve is using Black Friday to test a new way of curating discounts.

The November sale season is in full swing. Black Friday has been underway in the PlayStation Store since November 4, and Valve, just like a year ago, decided to forgo a separate themed festival. Instead, from November 26 to 30, Steam’s “Discounts & Events” section will feature a special Black Friday-themed makeover.

Any games that developers or publishers discount during this period will be eligible for the selection. At the same time, popular offers in the “Discounts & Events” section will be shown alongside personalized recommendations, and a dedicated block featuring discounts tailored to the player’s interests will appear on the Steam homepage.

After November 30, the storefront will return to the usual daily, midweek, and weekend deals. Valve will continue testing the updated section and plans to roll out further changes in early 2027.