Recently, one virtual designer and his team were able to see that you can earn a lot from the "simple". They managed to sell over 450,000 ordinary bows in Roblox.
Philip "Topcat" Batura spoke with Gamespot and discussed the bestseller — the bows earned over $150,000:
«It's funny that the design is so simple, but that's probably why it worked. It appealed to a wide audience. I remember going into games and seeing it on many players, and I still see it in videos on YouTube and TikTok».
The business started with meme-inspired projects:
«The strangest of my works that sold well was the SIGMA Chain. It was part of my very first project for the User Generated Content program in early 2023, and it ended up with over 13,000 sales. That moment was a turning point — it made me realize that this could be something more than just fun. It could become a real business».
However, the creator understood that he needed to find a more reliable niche:
«While the popularity of meme-based products can skyrocket, they are not a sustainable niche. So I switched to streetwear, which provided more stable results and long-term growth».
As practice has shown, many people in Roblox appreciate simplicity: an ordinary bow looks good and goes well with many outfits — players actively buy such things, and designers record profits.