It is assumed that Activision intended to send the new Cal of Duty in terms of atmosphere and aesthetics along the same road that Black Ops 6 took.
In a new interview, Treyarch's Senior Production Director Yale Miller explained that the studio is not striving for exclusively "realistic" cosmetic elements in Black Ops 7, but wants them to "make sense for Black Ops 7." In this regard, the developers abandoned several major collaborations with well-known brands.
We had offers from big brands, but after discussions we turned them down because they just didn't fit. Our goal is to create content that we can wholeheartedly call part of Black Ops
As an example, he cited the mannequin skins from the Nuketown Block Party event, which, although not realistic, "feel right for the game."
Treyarch has not completely ruled out collaborations, but in Black Ops 7, apparently, they will only include those that harmoniously fit into the spirit of the series.
