According to the Future of Video Games survey for the third quarter of 2025, most gamers in the US buy new video games no more than twice a year.
The study showed that 18% of American gamers buy a new game approximately once every six months, and 12% once a year. Another 33% buy games less often than once a year. Thus, 63% of players in the US buy no more than two games annually.
At the same time, 22% of gamers buy a new game once every three months, 10% approximately once a month, and only 4% buy more than one game a month.
Commenting on the results, Piskatella noted that the 14% of players who buy games monthly or more often play a key role in maintaining demand for games at full price.