"The future of creativity shines brighter than ever before."
Electronic Arts has announced a strategic partnership with Stability AI. This collaboration aims to jointly develop AI models and tools that will help EA's artists, designers, and developers reimagine their approach to creating game content.
EA emphasizes that machine learning and artificial intelligence have long been the foundation of innovation at the company, and promises that people will remain at the heart of the narrative. Artificial intelligence will become "a reliable ally, accelerating iterations, expanding creative possibilities, and freeing up time for key tasks".
Among the priority projects is accelerating the creation of materials with physically accurate rendering (PBR). New artist-focused workflows are being developed, such as tools for generating 2D textures that maintain color and lighting accuracy in any environment. This will allow artists to realize their vision faster and with higher quality.
