In France, Belgium, and Switzerland, "Xbouse" has long been used by PlayStation fans to mock Xbox users. The fact that the official Microsoft profile repeated this word shocked many and caused a wave of indignant ironic comments on all social platforms.
The post was accompanied by a picture of a "compressed" Xbox Series X next to a pun, but it turned out to be a boomerang for marketing. Some users reacted with humor, while others criticized the team for a lack of cultural sensitivity. In a few hours, the term "Xbouse" went viral and became a European trend.
Microsoft promptly removed the publication and tried to smooth out the negativity, but the case underscores the importance of linguistic and cultural control in global communication. Even a harmless word can cause a viral scandal, affect reputation and brand perception.