The console had a good start in the domestic market, but due to the weak yen and rising costs, its sales declined. According to media reports, the previous management was in no hurry to solve the problem.
It is reported that the new CEO, Hideaki Nishino, was unhappy with the PS5's position in Japan and prepared a rescue plan, inspired by Switch 2. The price of the device fell from 72 980 yen (~$473) to 55 000 yen (~$350). This is a risk, because Sony may end up losing money on each console. But Nishino believes it is important to maintain competition with Nintendo's successful lineup.
On social networks, Japanese people are sharing their purchases: "Finally, the PS5 has arrived at our house. I am so happy," wrote one user.
PS5 sales in Japan were extremely low and barely exceeded 5,000 consoles per week. The system will not be able to catch up with Switch 2, but Sony is hoping for at least steady growth. The first data will appear in the Famitsu report next week.