British voice actress Jennifer English, known to gamers as the voice of Shadowheart in Baldur’s Gate 3, Latenna in Elden Ring, and Mael in Clair Obscur: Expedition 33, answered a question from a GamesRadar+ journalist about the use of generative AI in video game development at the Golden Joystick Awards 2025 ceremony.
Don't. Just don't. Use your beautiful, creative human brains. I understand that AI is a convenient tool, but it shouldn't be a replacement for creativity. Mistakes are beautiful, mistakes are wonderful, imperfections are wonderful. Leave them, keep it human. Be cool, guys, don't be weird.
Many companies (Activision, Ubisoft, Embark Studios) no longer particularly hide the use of AI when working on games, while others openly talk about displacing people (Square Enix, Krafton).