The products are described as a "collection of goods, games, and experiences inspired by Mario and his friends from the Mushroom Kingdom, designed for children and their parents."
Some users noticed that in the image on the X network, the model's fingers looked too long and suggested that it was created by AI. Model Brittoni O'mya Sinclair stated:
As one of the models, I can assure you — it's not AI, guys.
Nintendo also confirmed to journalist Robert DeFelice that generative AI was not used in the creation of the images. Discussions about the use of AI in advertising and game development remain relevant: last year, companies like Electronic Arts and Square Enix announced the implementation of AI, and Larian used it for Divinity concept art but later abandoned the practice.
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